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Permalink : http://id.nii.ac.jp/1446/00001344/
英語スピーチ講座におけるラジオCMコピーの活用と教育実践
利用統計を見る
| File / Name | License |
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| KJ00005073331.pdf |
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KJ00005073331.pdf
(1.12MB)
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| タイトル(英) | Utilizing Radio Commercials to English Speech Education |
|---|---|
| アイテムタイプ | [ELS]紀要論文 / Departmental Bulletin Paper |
| 言語 | 日本語 |
| キーワード |
説得型スピーチ, 視覚化, イラストレーション, 英語教育, コピーライティング |
| キーワード(英) | Persuasive Speech, Visualization, Illustration, English Education, Copywriting |
| 雑誌書誌ID |
AA1135620X
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| 著者 |
清水 利宏
/ シミズ トシヒロ
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| 著者（英） |
Toshihiro SHIMIZU
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| 著者所属(日) |
鈴鹿国際大学:大阪経済大学経営学部
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| 著者所属(英) |
Suzuka International University
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| 記事種別(日) |
研究論文
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| 記事種別(英) |
Research Paper
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| 抄録(英) |
This paper examines English speech education based on comparisons of the writing techniques in English persuasive speeches and Japanese radio commercials. Reviewing the technical characteristics of radio commercial copywriting from a viewpoint of visualization technique, the similarities between radio commercials and persuasive speeches are explored. It also introduces a classroom practice which uses "radio shopping" in English speech education to help students learn the importance of the visualization technique in their own English speeches. Several "revised" sentences by the students, which contain new visualization ideas, derived from the previous study of radio commercials, are shown along with the original sentences found in their English speeches. This demonstrates how visualization techniques in radio commercials enable students to enhance their awareness and ability to express their ideas so that the audience may easily visualize and comprehend the key points in the speeches.
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| 雑誌名 | 鈴鹿国際大学紀要Campana |
| 雑誌名(英) | Suzuka International University journal campana |
| 巻 | 14 |
| ページ | 87 - 102 |
| 発行年 | 2007-01-01 |
| 表示順 |
10
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| アクセション番号 |
KJ00005073331
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| ISSN |
13428802
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