Brand Identity : An Overview and a Roadmap for Educational Organizations in Japan

Brand Identity : An Overview and a Roadmap for Educational Organizations in Japan 利用統計を見る

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アイテムタイプ	[ELS]紀要論文 / Departmental Bulletin Paper
言語	英語
キーワード	Brand identity, marketing, educational organization, roadmap, Japan
雑誌書誌ID	AA1135620X
論文名よみ	Brand Identity : An Overview and a Roadmap for Educational Organizations in Japan
著者（英）	Joseph DOUTHWRIGHT
著者所属(日)	鈴鹿国際大学
著者所属(英)	Suzuka International University
記事種別(英)	Research Paper
抄録(英)	This paper provides an overview of brand identity, its implications and a roadmap for educational organizations; namely, post-secondary schools in Japan. Brand identity is concerned with how a brand or organization is perceived in the user's mind. The educational landscape in Japan is quickly changing due to lower numbers of applicants to post-secondary schools, while at the same time the numbers of schools have been increasing. This is causing heightened competition for traditionally aged Japanese students. New trends in applicants from overseas and adult
雑誌名	鈴鹿国際大学紀要Campana
雑誌名(英)	Suzuka International University journal campana
巻	14
ページ	203 - 217
発行年	2007-01-01
表示順	19
アクセション番号	KJ00005073340
ISSN	13428802