@article{oai:suzuka.repo.nii.ac.jp:00001359,
 author = {DOUTHWRIGHT, Joseph},
 journal = {鈴鹿国際大学紀要Campana, Suzuka International University journal campana},
 month = {Jan},
 note = {This paper provides an overview of brand identity, its implications and a roadmap for educational organizations; namely, post-secondary schools in Japan. Brand identity is concerned with how a brand or organization is perceived in the user's mind. The educational landscape in Japan is quickly changing due to lower numbers of applicants to post-secondary schools, while at the same time the numbers of schools have been increasing. This is causing heightened competition for traditionally aged Japanese students. New trends in applicants from overseas and adult, 19, KJ00005073340, Research Paper},
 pages = {203--217},
 title = {Brand Identity : An Overview and a Roadmap for Educational Organizations in Japan},
 volume = {14},
 year = {2007}
}