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Brand Identity : An Overview and a Roadmap for Educational Organizations in Japan
https://suzuka.repo.nii.ac.jp/records/1359
https://suzuka.repo.nii.ac.jp/records/1359e3fae2f8-d658-4519-84a9-de87252f70ef
名前 / ファイル | ライセンス | アクション |
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KJ00005073340.pdf (1.3 MB)
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Item type | [ELS]紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2016-12-26 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Brand Identity : An Overview and a Roadmap for Educational Organizations in Japan | |||||
言語 | ||||||
言語 | eng | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Brand identity | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | marketing | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | educational organization | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | roadmap | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Japan | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | journal article | |||||
雑誌書誌ID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA1135620X | |||||
論文名よみ | ||||||
タイトル | Brand Identity : An Overview and a Roadmap for Educational Organizations in Japan | |||||
著者 |
DOUTHWRIGHT, Joseph
× DOUTHWRIGHT, Joseph |
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著者所属(日) | ||||||
値 | 鈴鹿国際大学 | |||||
著者所属(英) | ||||||
言語 | en | |||||
値 | Suzuka International University | |||||
記事種別(英) | ||||||
内容記述タイプ | Other | |||||
内容記述 | Research Paper | |||||
抄録(英) | ||||||
内容記述タイプ | Other | |||||
内容記述 | This paper provides an overview of brand identity, its implications and a roadmap for educational organizations; namely, post-secondary schools in Japan. Brand identity is concerned with how a brand or organization is perceived in the user's mind. The educational landscape in Japan is quickly changing due to lower numbers of applicants to post-secondary schools, while at the same time the numbers of schools have been increasing. This is causing heightened competition for traditionally aged Japanese students. New trends in applicants from overseas and adult | |||||
書誌情報 |
鈴鹿国際大学紀要Campana en : Suzuka International University journal campana 巻 14, p. 203-217, 発行日 2007-01-01 |
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表示順 | ||||||
内容記述タイプ | Other | |||||
内容記述 | 19 | |||||
アクセション番号 | ||||||
内容記述タイプ | Other | |||||
内容記述 | KJ00005073340 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13428802 |