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英語スピーチ講座におけるラジオCMコピーの活用と教育実践
https://suzuka.repo.nii.ac.jp/records/1350
https://suzuka.repo.nii.ac.jp/records/135025c049cf-0ba6-4058-9d66-911c98a2f015
名前 / ファイル | ライセンス | アクション |
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Item type | [ELS]紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2016-12-26 | |||||
タイトル | ||||||
タイトル | 英語スピーチ講座におけるラジオCMコピーの活用と教育実践 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Utilizing Radio Commercials to English Speech Education | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 説得型スピーチ | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 視覚化 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | イラストレーション | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 英語教育 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | コピーライティング | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Persuasive Speech | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Visualization | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Illustration | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | English Education | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Copywriting | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | journal article | |||||
雑誌書誌ID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA1135620X | |||||
著者 |
清水, 利宏
× 清水, 利宏× SHIMIZU, Toshihiro |
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著者所属(日) | ||||||
値 | 鈴鹿国際大学:大阪経済大学経営学部 | |||||
著者所属(英) | ||||||
言語 | en | |||||
値 | Suzuka International University | |||||
記事種別(日) | ||||||
内容記述タイプ | Other | |||||
内容記述 | 研究論文 | |||||
記事種別(英) | ||||||
内容記述タイプ | Other | |||||
内容記述 | Research Paper | |||||
抄録(英) | ||||||
内容記述タイプ | Other | |||||
内容記述 | This paper examines English speech education based on comparisons of the writing techniques in English persuasive speeches and Japanese radio commercials. Reviewing the technical characteristics of radio commercial copywriting from a viewpoint of visualization technique, the similarities between radio commercials and persuasive speeches are explored. It also introduces a classroom practice which uses "radio shopping" in English speech education to help students learn the importance of the visualization technique in their own English speeches. Several "revised" sentences by the students, which contain new visualization ideas, derived from the previous study of radio commercials, are shown along with the original sentences found in their English speeches. This demonstrates how visualization techniques in radio commercials enable students to enhance their awareness and ability to express their ideas so that the audience may easily visualize and comprehend the key points in the speeches. | |||||
書誌情報 |
鈴鹿国際大学紀要Campana en : Suzuka International University journal campana 巻 14, p. 87-102, 発行日 2007-01-01 |
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表示順 | ||||||
内容記述タイプ | Other | |||||
内容記述 | 10 | |||||
アクセション番号 | ||||||
内容記述タイプ | Other | |||||
内容記述 | KJ00005073331 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13428802 |